Work Experience 🟣

Lead Graphic/Brand Designer @ HGL ART Preschool

September 2023 - Present | New York, NY

Responsible for the full visual direction of the HGL ART brand within a fast-paced start-up team of 5–10 people. This includes logo development, promotional posters, seasonal campaigns, and storefront/window displays.

Designed, managed, and continuously optimized the HGL ART Preschool’s Shopify platform, overseeing its design system, content layout, and user experience to ensure seamless brand presentation.

Created all marketing materials—from menus, signage, and event flyers to social media graphics and newsletter layouts—while ensuring brand consistency across all touchpoints.

Oversee and maintain cohesive brand aesthetics across every platform, with all visual assets designed and approved under my direction.

Handle both creative direction and hands-on design execution, managing multiple projects simultaneously under tight deadlines.

Produced visually compelling content for Instagram and Chinese platform Red Note, combining promotional posters, layout graphics, and short videos to strengthen visual storytelling and drive engageme

Graphic Designer (part time) @ Lucky Lucky Cafe

October 2023 - Present | New York, NY

Designed and managed the café’s Shopify site, including layout, content, and visuals

Led brand visuals—logo, posters, and menu design

Created cohesive content for Instagram and seasonal marketing

Ensured all designs reflect the café’s brand tone, both online and in-store

Design Intern @ Happy Go Lucky Exhibit

Summer May - August 2023 | New York, NY

Led visual content creation for Shopify site—homepage, layout, and graphics

Filmed and edited short videos for social media and website using Premiere Pro

Designed motion and still visuals to support campaigns and boost engagement

Front Desk Receptionist / Management Associate @ HGL ART Preschool

January 2025 - Present | New York, NY

Cafe Barista @ Lucky Lucky Cafe

Septermber 2024 - Present | New York, NY

Education & Achievements 🟢

School of Visual Arts

Bachelor of Fine Art, Design | September 2020 - May 2024

Silas H. Rhodes Scholarship

High Term Honors, Top 5% l 2020 - 2024

Vega Design Awards ➡️

Issued by Vega Design Awards · Jul 2023

Public University - Interaction Design Project | Sliver award

IBM Enterprise Design Thinking Practitioner

November 2022

Activities & Experience 🔵

School of Visual Arts

New York / 2020-2024

Visual Arts Students Association (VASA) Student Senator Chair

SVA Chinese Student Ordination (CSO) Newletter Copy editor

Student Ambassador at Various School Events

I’m a NYC-based graphic designer specializing in digital visual design and brand identity. I work closely with individuals and company to translate their goals into cohesive, strategic visual systems. From researching brand background and audience insights to shaping creative direction and delivering polished design assets, I help bring clarity, personality, and purpose to every brand I touch.